About us

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Our Background

COMPANY HISTORY

Dr. Thaworn Phornprapha founded Siam Motors Co., Ltd. on 4 September 1952 at 891/1, Rama I Road, Pathumwan, Bangkok, starting a trade of new and used vehicles. Later, the company was commissioned Nissan’s first overseas dealers. In 1962, Nissan’s first manufacturing plant in Thailand was established at Soi Srichan, Sukhumvit 67 under the name “Siam Motors and Nissan Co., Ltd.” with totally 120 employees and an initial production capacity of only four cars a day.

The company strongly flourished along with the consistent development of people and technology to meet international standard. With the company’s rapid growth, the factory was moved to a new site at Siam Motors Industrial Center on Bang Na–Trat (Kilometer 21) served as Nissan pick-up manufacturing plant for exportation.

So far, Siam Motors Group has consistently developed a myriad of world-class quality products to serve Thai customers in different aspects of daily life, well-known as leading brands, namely, Nissan, Komatsu machinery, Hitachi elevator and escalator, Daikin air-conditioner, Yamaha musical instrument, GS Battery, KYB shock up and other auto parts.

DEVELOPMENT & ENHANCEMENT

For more than six decades, Siam Motors Group has held its commitment to being part of the country’s automotive industry and the overall economy.

One of the company’s core policies is to always develop capacity to a new height. No matter what obstacles and hardship throughout the business journey, the company still stands strong today thanks to all employees’ devotion and unity of all parties concerned.

From an initial family business with only a few staff, Siam Motors Group has developed itself into a big player in the business with unshakable commitment and philosophy to deliver a wide range of world-class products to serve today’s rapid-changing industry.

SIAM MOTORS GROUP

Siam Motors Group is considered Thailand’s longest-established company in automotive industry and a pioneer that led the country’s automotive engineering to the world’s recognition.

So far, the company has consistently delivered high-quality product and service to serve the Thai society and the world, while contributing to the country’s social and economic development.

Siam Motors Group is widely recognized the top leader in the country’s automotive industry with an extensive network of affiliates in ASEAN countries (Cambodia, Laos, Myanmar, Vietnam, and Malaysia) and around the globe. In addition to automobiles, the Group also takes business venture into various industries and prides itself as a top player in particular business.

So far, the company has consistently delivered high-quality product and service to serve the Thai society and the world, while contributing to the country’s social and economic development.